If you’re anything like most people, you’ve made at least one epic mistake in the kitchen. You may have even thrown food away because it just didn’t taste right. Cooking is a science – if you miss an ingredient, your meal will taste like a chemistry experiment gone wrong. The same can be said for logo design.
Your logo is the first company symbol people see – a “taste” of your brand, if you like. If it looks unappetising, they won’t even try your products. And a pretty logo that doesn’t match your company’s behaviour will leave a bad taste in customers’ mouths.
The kind folks at Company Folders have created a list of the seven secret ingredients every business logo needs. Follow this advice, and you’ll whip up the perfect logo in no time.